The spread is enormous — from eleven cents to a hundred dollars — because the word "lead" covers two different products. Here is what each really costs and the math that decides between them.
A consumer asked about annuities or retirement income online, and that inquiry is sold to several advisors. Warm but contested — speed-to-call wins, and a month of leads can run four figures before a single appointment sticks.
Cold records of retirement-age households in affluent areas (census tracts with a $75k+ median income floor, or top affluent ZIPs by income or home value), exclusive to you, sold once and removed. Records run $0.10-$0.16 — phone-verified from $0.13 to $0.26 where available — with a $10 minimum. The 2,000-piece seminar mailer that fills a room costs about $300-500 in data and postage-list terms — the price of a handful of shared leads.
Shared leads convert better per contact; data converts better per dollar at volume. A producer running monthly seminars needs the data lane. One writing off inbound calls needs the lead lane. Most build the pipeline on data and buy leads to smooth gaps. Every county page quotes your exact slice live — tract-tier county pages include a free redacted sample before any payment.
How much do annuity leads cost per lead?
Shared internet inquiries run $30-100 each. Exclusive affluent-household prospect records run $0.10-$0.26 each with a $10 minimum — a different product for your own outreach.
Can I target by income level?
Yes — on tract-tier county pages, set a census-tract median income floor ($75k+ and up) and the page quotes the matching count and price live. Full-corpus counties are pre-cut to affluent ZIPs and let you pick the age range instead.
NestEgg sells public-record affluent-household prospect data for licensed financial professionals. Buyers are responsible for TCPA/DNC compliance on their own outreach.